A$AP Rocky & Naomi Campbell For POP Mag

Tuesday, February 02, 2016


Currently adoring this SS16 campaign featuring Queen Naomi and A$AP for POP magazine.

The 90s nostalgia is so real for this fresh collab between A$AP and Guess. For the new line “Guess Originals” Rocky was greatly inspired by the Guess archives, during an era where the brand was so heavily apart of the streetwear, rap scene. He wants to bring back some of that hype, as he states that “nobody ever remembers Fila and all these other brands, and what they meant to hip-hop back then." (Read full NY Mag interview here). This campaign with Naomi is one his promotions for the line and it only seems right, I mean she was one of top/most demanded models of that time. I literally replayed the short behind the scenes video so many times (watch here), and I plan on picking a few things up when the line drops. You can find it on Guess.com February 16.

Follow me on Twitter, let me know what you think about this collab.

xx Mel


  1. Ohhhh those cheekbones! I'll never not be mesmerised by them *_*
    loved reading this, thanks for sharing, that 90s vibe is wonderful!
    Iqra | The Blushing Giraffe

    1. Right, she's amazing! No problem, thanks for reading :)


  2. Naomi is so so stunning! Fila was the one when I was younger... great to see ASAP Rocky trying to recreate the hype- love it xx

    Christine | www.yveschild.com

    1. She is! Yea I remember Fila! Yea, its nice seeing him on the fashion side of things now, I love his style.

  3. This is exciting! They're both very beautiful people in their own way, with different styles, so I think this is going to turn out to be a very gorgeous collection. Naomi is stunning. There are no words. And come on, who doesn't love 90's right?

    Ella Pinto xx